Over the past years, Eventtus and the events tech market have been blooming. The company expanded its portfolio regionally and internationally, scaled its business and diversified its clients to include not only tech conferences, but also partnerships with the biggest events, venues, corporates, and exhibitions all over the world.
During that journey, Eventtus had one rule: as important as it is to deliver a high-quality event tech, they must always be experience-first; intuitive, beautifully designed and utterly easy to use, to maximize the value for all events’ stakeholders: organizers, attendees, sponsors, exhibitors, and speakers.
We loved our old logo because it reminds us of the great impact of Eventtus on the community. It lived with us our achievements and the success stories of our customers and partners; but wasn’t reflecting who we are anymore. It radiated a more playful vibe; yet the brand is evolving as more competent and progressive. We needed a new visual identity that reflects this advancement, and a logo that lifts the brand image, empowers its audience and rises with Eventtus as the global challenger brand it is becoming.
Evolving Our Brand: Think Big, Think Easy
While keeping our brand promise and product quality, we have developed our brand identity and communication message to convey our values and current product offering. The new brand system is now clear, consistent and on a par with our experience-first approach. We upgraded the logo, revived the color palette while keeping our primary color and playing a little with the shade. We introduced a new versatile image language derived from the new logo, that will help us break free and produce aesthetically pleasing, yet consistent design and imagery.
Eventtus want to inspire all event stakeholders to know that event success could be bigger than they can imagine yet easier to achieve than they would think. That’s why we are introducing a new motto: Think Big, Think Easy.
Beyond Event Apps
We’re extending our offerings to cater to the evolving events market, adding innovative event tech products that promise to be transformative and help achieve our vision of more interactive events.
Our products include Event Apps and Registration & Ticketing. Over the past year, we have been working closely with the biggest exhibitions and trade shows in the region, the likes of Gitex, Gulfood, ADIPEC and many more. These B2B trade shows had one thing in common: the need to better serve their exhibitors. The whole show revolves around exhibitors and being able to bring more value to companies investing their time and money at the show. We noticed the gap and we jumped to bridge it.
Introducing Eventtus LeadBox
Eventtus Leadbox grants sponsors and exhibitors the opportunity to drive immediate ROI, with a simple yet valuable Lead Generation tool. Using the app, exhibiting companies can capture, qualify and collect leads, then analyze their performance during the event. This makes it easier for event organizers to plan and up-sell in their upcoming events, based on the collected data.
There’s more to come
We want to transform how events are created and experienced, and we’re excited to find new ways to express and build toward this in the future.
Finally, a huge shout-out to everyone who helped us bring the new system to life: the internal teams at Eventtus, our fellow marketers, creators, designers and coders; and our partners from outside: Column Five and pew. design bureau. We couldn’t have done it without you.