We don’t go online anymore…we live online. People nowadays spend an average of 5 hours per day using their phone; that’s why it’s only natural to see a spike in using mobile event apps nowadays, as they maximize your audience’s engagement with your event.
Read also: 7 Signs You Need An Event App
The challenge with event apps is that not all attendees download it; there are still some obstacles that hinder achieving a high the adoption rate: the app’s large size, attendees not understanding the purpose of the app, or not even knowing that there’s an app in the first place.
How can you increase your event app’s adoption rate?
We compiled the best practices we learned from 8,500 events we collaborated with, and in this article, we share 10 of the easiest, most effective and always forgotten hacks to maximize your next event app’s adoption rate.
Before the event:
Promote the app from the very beginning
From the early bird stage, start a communication channel with your attendees on the different platforms they use (like social media) on the value of using the app during the event, and what they’re going to miss out on if they don’t download it. Demonstrate the valuable content that will be on the app, and some sneak peeks on how easy to use it is.
Feature the app on the event’s main website
Organizers often forget to feature their app on the event’s official website, although it’s where most of the traffic for the event passes. It’s very crucial for attendees to see that the app is listed there and highlighted as the official app of the event. Use a clear call to action to urge them to download the app.
Send a dedicated email
Send an email to your event subscribers and attendees, inviting them to download the event app, mentioning its perks and how it will upgrade their event experience. Formatting the email as a personal invitation works best!
Invite speakers to use the app
Speakers are the most important asset to any event or conference. Utilize their influence circle by inviting them to be on the app, automatically increasing the app downloads from their fans and audience. The more speakers communicate on the app, the more valuable it becomes to your attendees.
[fac_icon icon=”arrow-right”]Make the app a fundamental part of the event experience
Ensure that the app is the main source of announcements and the live updated agenda. In general, the more you include the app in your event experience the more it will be downloaded and relied on by the attendees.
Prepare activations that are digitally executed through the app
A new concept that we’re experimenting with now is to create on ground activations for organizers and sponsors, executed through the app. For example, QR codes that give app users a discount at food trucks, or certain in-app actions that grant them access to the VIP lounge.
During The Event:
Showcase the app on banners
Promote your app all around your event’s venue using banners and signage: on walls, at the registration desk, around the networking areas, inside halls and on the stages. No one can miss the message if it’s everywhere!
Use on-ground app support
Often people head to ushers for help, so it would be quite useful if you instruct them to promote the app’s adoption by the attendees they converse with. Frequently, all the information asked for by attendees is already on the app. All you need to do is to direct the ushers to use the app and advise people to download it as well to find out answers to the questions they have. Simple as that!
Exclusive content on the event app
One trick we learned which works like magic every time, is to have exclusive content shared just on the app; whether that is a document, an e-book, links or QR codes. The exclusivity will excite and interest people to know what they’re missing out on.
Fast registration track for app users
Who likes to wait in line for registration? Exactly, no one! To create an incentive for attendees to download the app, you can offer a special, exclusive perk to app users by allowing them to use a fast-track to register.
In a nutshell, one of the major goals of having an app for your event is to collect data that help you improve your event down the line and measure your ROI.
This data comes from the engagement between attendees and other elements on the app, like the agenda, speakers, sponsors, etc. That’s why it only makes sense to put the effort to get as many attendees to use the app as you can.
If you want to create an engaging experience for your attendees and take your event to the next level, contact us to engineer an app that fits your needs as an event organizer.